How Today's Consumers Perceive Tomorrow's Smart Products*

How consumers perceive environmental advertising in the banking context

A study was conducted to investigate how consumers respond to banking advertisements with environmental claims. The study adopts a 2×2×2 factorial design. Altogether 195 participants in Hong Kong, China, were asked to read an advertisement of either a well-known or a lesser-known bank, featuring either a global or a local environmental issue, and containing a substantive or an associative envir...

How Body Feedback Influences Consumers’ Evaluation of Products FÖRSTER BODY FEEDBACK AND CONSUMERS’ EVALUATION

Two experiments explored the effect of unobtrusively induced expressions of approach and avoidance on consumers’evaluation of well-known products. In Study 1, valenced objects were presented moving horizontally or vertically on a screen, thereby inducing either head shaking or head nodding. Objects were also presented without movement. Induced nodding led to more favorable evaluations of positi...

Green: Marketing, Products and Consumers

The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products and green consumers. Nowadays, awareness on different environmental problems increased significantly and it is of global concern to reduce negative impact on the environment. In relation to this, there has been a change in consumption patterns. As a result, a new segment of consum...

How you perceive threat determines your behavior

The prioritization of processing emotional stimuli usually produces deleterious effects on task performance when it distracts from a task. One common explanation is that brain resources are consumed by emotional stimuli, diverting resources away from executing the task. Viewing unpleasant stimuli also generates defensive reactions, and these responses may be at least partially responsible for t...

Tidy or Tangled: How People Perceive Landscapes